Record Stores and Advertisements
New York and mail order customers were served by a wide range of
retail stores selling phonographs and recordings. Here are
representative advertisements and translations from La America
and La Varah, the pre-eminent Ladino language newspapers of the
early to mid-20th century. Please
contact us with
any information about these stores!
Partial List of Stores
Simonides and Anthony
(La America, 10 September 1920, p. 6)
"Phonographs and Importers of Odeon and Orfeon Records, 909 Second
Ave., New York" International Phonograph Co. (La America, 17 May 1912, p. 3)
Oriental Music Shop (La America, 28 October 1921, p. 6)
Success Music Shop (La America, 16 May 1924, p. 2)
"Orfeon and Odeon. Haim Effendi, and others."
"Phonograph Records of the best singers of Turkey"
Store at 7 Rivington St. (La Vara, 11 July 1924, p. 6)
"...phonograph records with Spanish, Turkish and Hebrew songs from the
well known singer Haim Effendi and other renowned singers...These records with songs will make you remember the fun from our home city."
I. Farhi Phonograph Co. (La Vara 13 Feb 1925, p. 8)
"Spanish, Turkish and Greek. More than 50,000 records."
New York Band Instrument Company (La Vara, 11 Dec 1925, p. 4)
H.M. Tashjian (La Vara, 4 January 1926, p. 8)
Balkan Phonograph Record Store (La Vara, 15 Jan 1943, p. 4)
Advertisements
Source: La America, 10 Sep 1920, p. 6
Source: La America, 25 Nov 1921, p. 3
Source: La America, 4 Aug 1922, p. 2
Source: La America, 3 Nov 1922, p. 2
Source: La America, 3 Nov 1922, p. 4
 Top: Orfeon and Odeon. Haim Effendi, and others.
Bottom: Spanish, Turkish and Greek. More than 50,000 records.
Source: La Vara, 13 Feb 1925, P. 8
"Phonograph Records of the best singers of Turkey such as Messrs. Isaac,
Moiz Cazes and Menahem Tsarfati of New York. We also send disks to
locations outside New York."
Translation: Dr. Hayim Y. Sheynin
Source: La Vara, 6 Aug 1926, p. 5
 Bottom line: "La vida do por el raki" by Mr. Isaac Angel.
Source: La Vara, 26 Jul 1929. p. 8
Source: La Vara, 30 Dec 1938, p. 3
Phonograph Records
You can buy them in our office
7 Rivington St. NY
We just received phonograph records with Spanish, Turkish and Hebrew songs from
the well known singer Haim Effendi and other renowned singers.
These records with songs will make you remember the fun from our home city.
These records were sold for $3 and $4 apiece some years ago, now the price is
in NY $0.50 per record
Outside NY $0.75 per record
Postage to be paid by the client.
Source: La Vara, 12 Jan 1940, p. 7Z
Translation: Clara Mordel
Undated catalog, ca. 1948. Note: The Mayesh releases listed here on Balkan
were actually released on Me-Re.
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